Resume
Below is an overview my professional and educational experience across omnichannel marketing, brand strategy and consumer engagement. Download my resume for further details.
Experience
2023 - Present
Director, Client Experience
BarkelyOKRP
Chicago, IL
As a Director of Client Experience, I serve as a strategic advisor to the executive leadership, managing and growing a $1.8M+ portfolio by building stronger enterprise partnerships that resulted in 100% contract renewals and $1.2M in incremental revenue. In my role, I lead cross-functional and cross-agency teams across creative, media, PR, influencer and experiential marketing to develop integrated campaigns that strengthen overall brand performance while also overseeing P&L management, contract negotiations and new business opportunities.
2021 - 2023
Account Supervisor
Energy BBDO
Chicago, IL
During my time at BBDO, I worked on the Bayer account which included collaborating with media, retail, design, and PR agencies to execute integrated 360° go-to-market campaigns across ATL and BTL channels, helping drive brand growth and category performance. Additionally, I improved campaign measurement across TV, social, and digital platforms, increasing efficiency and securing $300K in incremental agency fees. Also, developed a digital DCO campaign using consumer research and market trends to create more targeted communication strategies, and led a cross-functional team of 8+ in launching the Bayer Aspirin Pain campaign, achieving a 40% lift in pre-testing results and stronger retail alignment.
2018 - 2021
Senior Account Executive
Leo Burnett
Chicago, IL
Spearheaded a holistic omnichannel Pokémon campaign for international clients across five global markets, contributing to the franchise’s highest-grossing launch with 6 million copies purchased during opening weekend. I leveraged target consumer data analysis to identify opportunities for increased user engagement, surpassing character awareness goals by 40%. Additionally, initiated and led a strategic design workshop in collaboration with cross-functional teams to develop a billboard advertising campaign that generated $500K in incremental revenue
2014 - 2018
Account Executive /
Assistant Account Executive
Arc Worldwide
Chicago, IL
First started as an AAE, leading the artwork development for P&G U.S. and Canada brand and retail projects including e-comm, print, direct mail, OOH and iMedia. From there, was promoted to an AE, where my responsibilities grew within the P&G team, where I supported conceptualizing all in-store marketing materials for top national retailers (e.g. Target, Walmart, Walgreens, Sam's Club, etc.) for the largest Tide initiative, leading to $25M sales growth in one year. Also led a 7-person team to launch a global campaign for Gain, recognized as "best-in-calls by P&G and awarded Product of the Year award.
My Education
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA)
Evanston, IL
Pursuing an MBA allowed me to build on my experience in marketing and leadership while developing a stronger foundation in finance, operations, and business management. As an Account Director, I've led integrated campaigns and partnered closely with brands to drive growth, giving me valuable experience in omnichannel marketing and client leadership. Combined with my professional experience, my MBA has deepened my understanding of long-term business strategy, product positioning and consumer insights. As I look to transition into brand management, I believe my agency perspective paired with my broader business acumen positions me to drive brand growth and make a greater business impact in an in-house leadership role.
Illinois State University
Bachelor of Science, Marketing
Normal, IL
I earned a Bachelor of Science from Illinois State University, where my studies focused primarily on integrated marketing and communications.
Core Competencies
360 Marketing Campaigns
Brief Development
Budgeting / Forecasting
Stakeholder / Team Management
Strategic Communication
Relationship Building
Go-to-Market Planning
Digital Marketing Strategy
AI & Data Analytics
Certification
LVMH, Inside LVMH Certificate